Printed Brochures are still very much Alive!!! We live in a high paced society where the digital age seems to be the norm. We watch our programming when we want to, buy music online, see advertisements as popup ads. With this state of constant marketing flux, printed brochures continue to be a relevant communication tool […]
Print Tech Spotlight: Canon imagePRESS C10000/C8000VP Digital Press
Digital technology has and is growing rapidly, with no exceptions in the printing industry and printing technology. Digital printing is expected to be around 17% of printing in value terms by 2020, up from 13% in 2005. Following this trend, Canon has released a new line of digital presses. The Canon imagePRESS C10000/C8000VP Digital Presses boast […]
Building a Successful Internal Print Portal For Your Brand
Building a Successful Internal Print Portal For Your Brand Our last post, we discussed the benefits, products, and devices your business needs before your web portal goes live. This issue we will discuss important considerations that need to be brainstormed before building your internal print portal. Minimums The first question that should be asked is […]
Convention Ideas
On our last post we spoke about our first championship in 52 years with the Cleveland Cavaliers winning the NBA championship! Cleveland and the weather have something in common, we are both HOT! The Republican National Convention is on its way to Cleveland July 18th – 21st 2016. For a city that has had a […]
If Your Business Card has Staying Power, so will Your Business
Business Cards, Business Cards. There are so many options from design, one sided, two sided, standard black white cards, color cards, folded business cards, envelope business cards, square, small cards, and unique die cut business cards. Have you ever been in a situation where you go to pull your […]
Postage Rates Are Going Down!
At the start of 2016 we have seen two key factors that effect business have plummeted. The first is the stock market (lately it has been going up!!) and the second is gas prices! Remember the $4.00 plus for a gallon of gas we had in 2014 and early 2015? Well thankfully, we have seen […]
Email Overload?
Does your head hurt? It must be email overload. Well, I just opened up my email to find 100+ emails trying to sell me something. Do you ever select all at once, and then hit delete? Well if you are a business owner, and you send marketing emails out, you might want to rethink your […]
News Splash! Waterproof Printed Products has arrived at Eveready Printing!
Waterproof Printed Products News Splash! Waterproof Printed Products has arrived at Eveready Printing! Eveready Printing, a 115 year old company, owned by father Roger Wolfson and son Scott Wolfson, recognized the need for this unique product. Our first thoughts were that the restaurant and hospitality industries would benefit from this product. Currently, customers are using […]
Google and Print Advertising
Google and Print advertising is a debatable topic. With the plethora of online marketing channels that companies can use, why should a company print marketing materials anymore? There are several reasons why, and the proof is seen even among the top internet marketing channels themselves. Google is the SEO (search engine optimization) master, to […]
First Impressions Really Make a Difference
When you meet a potential new customer, what impression does your marketing material (brochures, business cards, letterhead, flyers etc.) give to a potential customer? Do they scream small business with limited resources? Are they out of date and suggest that your company doesn’t keep up with a changing world? All of us watch our spending […]
