Design plays such a crucial part in everything, but seldom do most of us take the time to contemplate it. It is involved in every aspect of our life. It makes things go and compels us to do something. Everything is a product of design, but what exactly is it? Merriam-Webster gives this simple definition…
: to plan and make decisions about (something that is being built or created) : to create the plans, drawings, etc., that show how (something) will be made
So why take time with design, especially when it comes to your business?
1. First Impressions Are Important
In a eye tracking study done at the Missouri University of Science and Technology, they It takes a person’s eye a mere 2.6 seconds to focus on a focal point in a web design. This small window is all you have to make an impression that’ll stick and be effective.
2. Establish Your Identity
The Eames Lounge Chair is a staple piece of furniture in any architect’s or designer’s home. The reason for this is it’s elegant yet functional design. In addition, it’s the brand that people identify with. Charles Eames established this identity in the 1950’s, and the brand is synonymous with modern design to this day. Establishing brand identity is one of the most important ways to make sure your company stays in mind of consumers, just as Eames has.
3. Enhance your sales performance with design
Numbers don’t lie, especially when it comes to sales. There’s no disputing that good design attracts customers and more customers means more sales. Design goes further than pure aesthetics and can be applied to your business as a whole. Rebranding campaigns have helped many major corporations stay on top and increase their overall sales.
From the look of your website, your promotional materials, or the overall feel and destination of your business as a whole, design is important. Take time with it to make sure you’re putting out the right message about your business. I guarantee you will not be disappointed.